How I Helped Piccolo’s Pizzeria Build 500K+ Views, 3K+ Local Followers, and a Packed Opening Day in 30 Days.
Opening a new restaurant is difficult.
Opening a new pizzeria in a town with 20+ established competitors is even harder.
We needed locals to see the food, understand the story, recognize the name, and feel like this was a place they already wanted to try.
So instead of waiting until opening day to start marketing, we built momentum before launch.
Meet Frank: The Brooklyn born Italian American with 50+ years perfecting recipes with Italian heritage and Italian-American classics.
Frank is a Brooklyn born Italian American with over 50 years of experience perfecting authentic Italian recipes and Italian-American classics.
His original restaurant Frank’s Italian in Maine, NY already attracted thousands of customers every month.
Now, he was bringing that same food, heritage, and experience to his new Piccolo’s Pizzeria location in a competitive Vestal, NY.
That’s when he partnered with me…
We came up with a simple 3-step strategy:
Make locals aware before opening day
Turn attention into demand
Keep momentum high after launch
Within 1 month, we grew the Facebook and Instagram accounts to 3,000+ local followers, and got 500,000+ views.
With most of the followers and views coming from actual locals.
Most importantly, this online attention translated into real world interest.
By the time Piccolo’s opened, locals already knew the name, had seen the place, understood the story, and were ready to visit.
Opening day was not quiet.
It was packed.
And after launch, the momentum continued, helping Piccolo’s stay busy, visible, and relevant in a competitive local market.
Websites, Videos, Ads - I design everything to create the best possible experience, making it easy for locals to choose you.
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What could results like these mean for your restaurant?
Finally knowing where your traffic is coming from with your online presence
Your restaurant consistently showing up on locals feeds when they are looking for food spots
A steady stream of in-foot traffic of new and loyal customers
The peace of mind that comes from partnering with a specialist who understands your business and cares about your success
This isn’t just a dream; it’s achievable with a proper marketing strategy.
All images, videos, website elements, copy, and marketing assets shown in this case study were created or produced by me.