Barbershop Campaign - Brix | Paid Ads + Organic
Helping a local barbershop attract new male clients using bold ad copy, aggressive local targeting, and a killer intro offer.
Project Overview
Niche
Barbershop/Men’s Grooming
Objective
Book new first time appointments with a limited offer of $10 off
Audience
Ambitious men 21-34, style and status driven
Budget
$10-20/day for Meta Ads
$8-20/day for Google Ads
Project Goals
Create Meta ad with strong masculine appeal to match to a target audience with a high intent of buying + long lifetime customer value
Target local men who care about their looks + social image
Use an offer of $10 off first cut to reduce buyer friction
Integrate Google ads + IG content for full funnel exposure
Design a fast, clean booking flow
Funnel Outline
Step-by-step funnel, as well as a metaphor to aid in your understanding.
Funnel Steps for Paid Ads + Landing Pages
Step 1: Ads
Create ads that speak to the audience of 21-34 year old men within a 15 mile radius of Binghamton.
Step 2: IG organic posts
Instagram and Facebook posts to support campaign vibe and build brand trust.
Step 3: Landing page
Convert semi interested leads into high intent buyers with captivating copy, urgency, testimonials, and a strong CTA.
Step 4: Booking confirmation
Interested lead can book their appointment online with ease.
Step 5: Welcome sequence
Automated welcome email/text sent to increase show up rates and allow for barbershop updates.
Metaphor for Paid Ads + Landing Pages
Girl notices a guy’s haircut at the bar
She doesn’t know his name. But she knows his fade’s fresh and she likes it. That’s step one. That’s the ad doing its job.
She checks out his Instagram
She checks if he’s legit. Style, confidence, maybe a pic with his dog. That’s brand trust being built.
The first real conversation
This is where he either fumbles or flirts. He shows who he is. She decides if he’s date-worthy. That’s the landing page doing its job.
She gives him her number and says yes to a date
Now he’s got commitment. She’s showing up. That’s a lead turning into a booking.
The texts start flowing
Now he keeps it alive. A flirty DM here, a funny TikTok there. That’s the follow-up sequence keeping her engaged until she shows.