Med Spa Campaign - Aesthetic Solutions | 2 Step Lead Generation + Paid Ads
Aggressive efficiency with conversion rates which focus on the highest intent buyers in the area.
Project Overview
Niche
Med Spa/Aesthetic Clinic
Objective
Drive bookings for new client consultations or signature facial packages
Audience
Women 25-50 who are career driven, socially active, and want more confidence and clearer skin
Budget
$10-20/day for Meta Ads
Project Goals
Utilize 2 step lead generation to find highest intent buyers
2 step lead generation includes creating a piece of informative content regarding skincare, tracking who is interested in the content via Facebook Pixel, and then targeting the small subsection of people who engaged with the content with a relevant offer ad
Ad follows around the most engaged users, giving endless exposure of offers to the highest intent people
This makes our ad budget hyper efficient, and guarantees quality buyers
Integrate Google ads + IG content for full funnel exposure
Design a fast, clean booking flow
Funnel Outline
Step-by-step funnel, as well as a metaphor to aid in your understanding.
Funnel Steps (the nerdy marketing)
Step 1: Informative Post
Create a short video or blog post regarding a topic related to skincare and beauty. Setting up a Facebook pixel within the ad allows us to see which people engaged with the content the longest, thus allowing us to create an audience with higher intent.
Step 3: Landing page
Convert interested leads into booked appointments using testimonials, guarantees, and audience specific persuasion.
Step 4: Booking confirmation
Interested lead can book their appointment online with ease.
Metaphor (for regular human beings)
Free sample lady with mini egg rolls
You're walking in with your mind on the mission: toilet paper. No distractions. No detours. Then she hits you with:
“Would you like to try one of these Korean BBQ Egg Rolls?”
You’re like, “Sure.” You take a bite. It slaps. You’re now thinking about food.
That’s your informative post.
Low commitment. Free taste. Opens a new loop in your brain.
$5 Off 20-Pack Today Only
You weren’t shopping for egg rolls.
But now you’re standing in aisle 7 holding a 20-pack.
The deal’s too good. You already tasted it. You trust it now.
That’s the offer ad.
The checkout line
You’ve decided you’re going to purchase these egg rolls. They’re in your cart and you’re headed for the purchase. That’s the landing page locking in your decision to follow through.
Receipt
Now that you’ve purchased them, you get your receipt. The lady at the exit gives you a smile as you head home. That’s the booking confirmation validating your choice.