Dentist Campaign - Riverside Dental Associates | Google Ads Optimization
Helping a local barbershop attract new male clients using bold ad copy, aggressive local targeting, and a killer intro offer.
Project Overview
Niche
General Dentistry
Objective
Get high intent patients to book appointments via Google Ads
Audience
High intent searches on Google requesting dental aid.
Budget
$8-20/day for Google Ads
Project Goals
Research top competitors ads and select most effective search keywords
Set up Google Ads campaign (search & call only for mobile)
Create high converting landing page
Offer for first time patients (free dental consultation)
Funnel Outline
Step-by-step funnel, as well as a metaphor to aid in your understanding.
Funnel Steps for the Google Ad
Step 1: Select keywords
Most important step. Research top competitors and find high volume, low competition, relevant keywords for the targeted area.
Step 2: Google Ads
Create maximum variations of CTA’s and trust building for the Google Ad’s headlines and descriptions, Google will optimize the ad budget for the winning combination.
Step 3: Landing page
Create landing page with a short form regarding the patient’s contact info and issue. Patient fills it out, and follow through with the appointment.
Metaphor for Google Ads
There’s a mouse in the house
To catch the mouse, place sticky traps with cheese where you know it moves through, away from other food. Keywords help identify where prospects go, letting us catch them in motion by knowing their goals.
The cheese better be appetizing
The cheese on the trap must appeal to the mouse to lure it in. Similarly, ad copy must show prospects their problem being solved to get clicks.
Gotcha!
The mouse steps on the trap. The glue must be sticky to catch it, making escape hard. That’s the landing page: appealing and helpful so prospects stay.